Facts & Rituals
GERMAN BEER CULTURE
We live German beer culture!
Hand in hand with the incredible variety of beer styles come different rituals, celebrations, anecdotes. The coming together of tradition and modern life is what makes beer one of the most fascinating aspects of Germany’s culture. German beer culture needs to be preserved, taught, celebrated, and most importantly, pushed forward. Thanks to our large portfolio, like no other, we bring German beer culture to life.