LIVING GERMAN BEER CULTURE
PASSION FOR BEER
LOOKING BEHIND THE GLASS:
GERMAN BEER CULTURE
Germany has a lot of different sides to it: from the breathtaking mountain regions, to bustling urban cities, to sprawling industrial areas and breezy coastal towns.
Each one of these beautiful regions has a beer style that is defined by the character of the region and its people.
There are very few products as passionately debated as beer. Everyone has an opinion on which beer is best. Spoiler alert: it is usually the beer the person grew up with.
Hand in hand with the incredible variety of beer styles come different rituals, celebrations, anecdotes. The coming together of tradition and modern life is what makes beer one of the most fascinating aspects of Germany’s culture. German beer culture needs to be preserved, taught, celebrated, and most importantly, pushed forward. Thanks to our large portfolio, like no other, we bring German beer culture to life.